NAMING YOUR START-UP

When picking a name for your business or venture, it's always an advantage if it's easy to pronounce. 

If your name requires spelling out or is highly dependent on a logo (or a visual) for people to understand it, they'll have a hard time remembering you – it will also be difficult for people to tell their friends about your business.

The key is to make your name sound good even when said aloud.

Combine the word 'serene' and 'tea' and you get Serenitea – a perfect way to describe how you'd feel after drinking their milk tea.

Contrast "rich dad" and "poor dad", you get the best-selling book, Rich Dad Poor Dad. Give it another title, people might not have given the same attention.

The name Google originated from a misspelling of "googol" which refers to the number represented by a 1 followed by one-hundred zeros. The founders chose that name because it fits well with their goal of building a large-scale search engine. Imagine if they named it searcheverything.com instead!

While a good name won't guarantee the success of your venture, it will be much easier for you to get the word out and build a brand with a good sounding name.

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YENG REMULLA is the author of the best-selling books Productive Pinoy & Start Something. An entrepreneur for 15 years, a real estate investor and the founder partner of START LEARNING.

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