You were walking around the mall on a Sunday to unwind, relax or take a break. From afar, you see a booth, but you don't have a clue what it's about.
"Sir, my name is Bobby. I'd just like to take two minutes of your time" a well-dressed rep respectfully asks you.
You have three options – look sideways and turn a blind ear, say yes and endure what he has to say, or offer a sincere "I'm sorry, I need to be somewhere" excuse.
Two minutes is short. Why do people say NO?
Here's why – People hate being ambushed. (No matter how sincere you are or the cause is.)
They want to feel good about a contribution, a donation or a purchase. 'Disruption' won't do the trick.
How to fix it?
Connect, even without saying words. Make the 'booth' interesting enough to strike a conversation with strangers. Bring a real panda or a sea turtle if you have to. Emotional connection enable ideas to spread. (You want me to feel for those creatures right? And it will cost P12,000/24 months?)
Make it "their idea" or "own initiative" to approach you. This way, you won't need to ask. Chances are, they'll give you more than the two minutes you were asking for!
What do you think?
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