Ang Reklamador

Giving out criticism isn't a good way to spend your time, nor should it be your way of life. If you need to criticize, make sure it's to build up, to improve or to give new courage to someone. (or else you're just complaining or ranting) And for you to be able to do that, you need to be a respectable model of what you're talking about. Yes, everyone is entitled to his own opinion, but many times the wisest thing to do is to keep it to yourself, and learn from the situation. (unless you're asked) It's easy...
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DON'T BECOME A WANNABE

Many people lose their money by putting up a business (or betting on something) that turns out to be a fad. They see a thriving business with a good idea on the street. They take, imitate and improve it a little. And just to make it a little bit more "competitive", they'll even make it cheaper. This strategy rarely works. You end up becoming a wannabe in a specific category or industry. You might as well start from the beginning. Be the trend-setter. As an entrepreneur, people are counting on you to innovate,...
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THE MONEY, THE WORK & THE REWARD

"Follow your passion and the money will just follow." That's a popular saying, but it doesn't mean it's entirely true.   There are many things we do passionately in life that might not bring monetary returns. But we do it anyway out of love, out of generosity, or as a response to a greater purpose that we believe in.  Money is not the best cue or gauge to validate the importance of the work that you do. There are many people who are earning less that are doing important work and there are many high-paid...
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NAMING YOUR START-UP

When picking a name for your business or venture, it's always an advantage if it's easy to pronounce.  If your name requires spelling out or is highly dependent on a logo (or a visual) for people to understand it, they'll have a hard time remembering you – it will also be difficult for people to tell their friends about your business. The key is to make your name sound good even when said aloud. Combine the word 'serene' and 'tea' and you get Serenitea – a perfect way to describe how you'd feel...
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START-UP FILES: BG HERNANDEZ, STUDIO 5 DESIGNS

I invited BG for coffee and had the priviledge of learning from him. Read our conversation below. PROFILE Name: BG Hernandez, Multi-awarded Creative Director/Graphic Designer Company: Studio 5 Designs – a pioneer in the graphic design industry Awards: Almost 200 awards from the following institutions: Philippine Association of National Advertisers (PANA) Public Relations Society of America (PRSA)...
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